Have you ever landed on a website and quickly clicked away because you didn’t like what you saw? More than likely, you navigated away because of the quality or lack of graphic design on the site.
Studies show that the human brain processes visual information 60,000 times faster than text or audio data.
Creating a site with stellar graphics is critical in a digital world. Read on to learn the five reasons website graphics help with the success of your business.
- Make a Good First Impression
94% of first impressions are graphic design-related. Because of this, businesses have a weighty responsibility to make a powerful first impression on potential customers.
Within the first few seconds of viewing your website, a customer makes a judgment call on your business. Graphics for websites make an impact on this impression. If your site is not visually appealing, customers will close the tab leaving you with fewer leads.
- Boost Your Site SEO
The importance of web design involves the amount of exposure your business receives.
Using website graphic design helps search engines better crawl your site to identify your purpose, products, or services. This information enhances your SEO to get your site closer to the first page of a Google search.
Work with a professional like the graphic designers at freeup.net/ to create graphics for your site to boost customer engagement and increase your SEO.
- Create Brand Awareness
Web design can make or break a relationship with a customer.
Structuring your website with clear branding graphics allows your business to stick with customers. When they have a specific need that you meet, they will remember to come back to you.
With consistency in your branding and design, you can take the first impression to the next level for customers to take the next step with you.
- Build Credibility
Remember when you closed a website tab because it didn’t appeal to you. That first impression caused a distrust for the site and even for the business. You didn’t continue to pursue the products or services because of a lack of credibility.
Outdated or poorly designed sites damage the trust a customer might have for you. Instead, they will find a business with a website they can trust.
Businesses with graphic designer websites are more trustworthy to potential customers, giving you the upper hand in receiving new business.
- Visually Communicate Your Brand’s Message
The opportunities for communicating the messaging of your business with graphic design are countless.
You can utilize images, charts, reports, infographics, illustrations, and many other options to share what you do and why it should be important to a customer.
Stand out from your competitors by choosing images and graphics that fit your brand and are unique to you. Doing so helps create brand awareness with a customer, shares your message, and sets you apart from others.
Website Graphics to Change the Face of Your Site
Don’t let your website cause a customer to close it out after a poor impression. Build a site with creative website graphics, visual appeal, and brand awareness to best reach customers. As a result, you can watch your online presence grow your business.
Learn more about what it takes to run a successful online business to stay ahead of the curve. Head over to the online business tab for additional tips and resources to best serve your business development.
